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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Following The Life of a Showgirl and the announcement of her upcoming Disney+ docuseries The End of an Era (premiering December 12), Taylor Swift is giving fans something she seldom does: a peek inside her beauty routine. In an Instagram post teasing the trailer for the upcoming six-part series, Swift is seen unwinding in her hotel room after a three-hour performance—peeling off her lashes, wiping away her makeup, and finally drawing a well-earned bath.

“I’ll not be able to get to sleep because I can’t, like, come down,” she says. “So, I just watch tons of TV, I eat room service in bed, I sign a box of 2,000 CDs—and then, and then, I’m tired. And then we do the whole thing again.” This behind-the-scenes look offers a rare glimpse into the rituals that helped her recharge after the record-breaking Eras Tour.

Shop Swift’s Favorites

• Wildest Creams: Dr. Barbara Sturm Super Anti-Aging Cleansing Cream, $100
• Look What You Made Me Dew: Tata Harper Regenerating Cleanser, $88
• Isn’t it Delicate?: Christophe Robin Delicate Volumizing Shampoo, $38
• Over There with the Hella Good Hair: Christophe Robin Delicate Volumizing Conditioner, $39
• The Ouai I Loved You: Ouai St. Barts Body Cleanser, $28

Ahead, a closer look at every product Swift used to wash off all that Eras Tour glitter—and maybe to kick a little of the adrenaline, too. Naturally, her idea of a “quick soak” involves quite a bit of luxury, but honestly, you don’t need a world tour to justify stealing a page from her self-care playbook.

Dr. Barbara Sturm

Super Anti-Aging Cleansing Cream

$100

Amazon

$100

Nordstrom

$100

Revolve

Tata Harper

Regenerating Cleanser

$88

Nordstrom

$88

Bluemercury

When it comes to facial cleansers, Swift seems to treat herself to one of the most luxe cleanser-and-scrub combos one could possibly use. Among the products perched on her tub are Dr. Barbara Sturm’s Super Anti-Aging Cleansing Cream, a rich, hydrating formula packed with shea butter and hyaluronic acid to soothe skin that’s been through the wringer, and Tata Harper’s Regenerating Cleanser, which combines chemical exfoliants like fruit enzymes and physical exfoliants like apricot seed powder to leave skin smooth and glowy. Even if your “performance” is just making it through a never-ending workday, this duo makes clocking out feel way more indulgent.

Christophe Robin

Delicate Volumizing Shampoo

$51

Dermstore

Christophe Robin

Delicate Volumizing Conditioner

$42

Amazon

$39

Dermstore

For hair care, Swift keeps things just as luxurious with Christophe Robin’s Delicate Volumising Shampoo and Conditioner with Rose Extracts—a fitting choice for someone whose hair undergoes daily styling and sweating. Both rose-infused formulas are lightweight yet nourishing, adding shine without flattening her signature waves. The shampoo gently cleanses while protecting color, and the conditioner smooths and softens, which explains how her hair still looks fresh no matter how many styling sessions (or encores) she powers through.

Ouai

St. Barts Body Cleanser

$28

Amazon

$28

Ulta Beauty

$28

Revolve

Swift’s body-care lineup includes Ouai’s St. Barts Body Cleanser, an Allure editor favorite. The formula’s packed with skin-loving ingredients like glycerin, jojoba seed oil, rosehip oil, and sodium hyaluronate to bring back hydration after scrubbing away layers of shimmer and stage makeup, while probiotics help keep the skin barrier happy. It works up into a creamy lather that melts off grime without leaving skin tight or dry. The signature St. Barts scent—a warm, tropical blend of dragon fruit, orange blossom, and musk—basically makes every post-show bath feel like a beach break.

Judging by the color and design, we have a hunch that Swift’s razor of choice might be from Gillette’s Venus line, though we can’t officially confirm (yet). Our eagle-eyed Allure editors will be keeping close watch for any other noteworthy beauty discoveries from Swift—and you can bet we’ll report back.

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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

If you've been thinking about cutting your hair super short because “it's just hair—it'll grow back,” do not think for one second that the process of returning to longer hair is as smooth as Emma Stone has made it look. After shaving her head for her new film, Bugonia, the Oscar winner has brought us along on a journey from a perfect pixie to a beautiful bixie to, now, an enviable bob—one she has already worn in several stunning ways. And while, yes, growing out your hair can go as hoped without the help of a hairstylist behind each of your public appearances, Stone's stylist, Mara Roszak, has revealed to Allure just how much attention to detail goes into a look like the actor's latest sculpted look—and how you can recreate it.

Stone attended the Bugonia Headline Gala at the BFI London Film Festival looking flawless (as per usual), wearing a floor-length, marigold yellow Louis Vuitton gown (styled by Petra Flannery), the warmth of which was reflected in the most ideal fall shade of blurred brownish-red on her lips (applied by makeup artist Nina Park). Manicurist Imarni kept that chocolatey burgundy going on her nails, which we got a peek at every time she carefully swept her hair away from her face.

And you'd be careful too if you knew how much skill and how many steps went into sculpting this bob masterpiece.

Photo: Getty Images

“Emma has a lot of hair, but it's fine, so l don't ever use products that weigh it down,” Roszak tells Allure. She prepped Stone's hair with a combination of her own Rōz Santa Lucia Styling Oil and Milk Hair Serum and gave her a smooth, side-parted blowout with a very small rounded brush, giving it some volume and rounding the ends under.

“I then took a one-and-a-quarter-inch barrel iron and curled everything towards the face in vertical sections,” Roszak explains. (We're fans of the T3 Curl ID curling iron.) Before brushing out the waves, she spread the Best of Beauty Award-winning Rōz Evergreen Style Cream along the newly curled sections and then used a Mason Pearson brush to very gently smooth and shape. She even used a rat tail comb—the Best of Beauty Award-winning Cécred Parting Tail Comb is perfect for this—to help sculpt that very front section. “That's the section that can be the most challenging and most particular. You really want to get that shape right around the face.”

She finished with some hairspray before the finishing touch: “I tucked the one side behind the ear,” Roszak tells Allure. “I always love a one-side tuck when you get to show an earring. It's beautiful for a red carpet. It opens up the face in a really beautiful way.”

Photo: Getty Images

Roszak says this is one of her favorite styles she's done on Emma Stone, and we have to agree. And while you may not be able to snag an appointment with Roszak, at least now you know exactly what you need to do to make this bob happen for yourself.

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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Whether you grew up wanting Jennifer Aniston’s poofy layers on Friends, or are experiencing one of the greatest eras in pop culture for the first time through rewatches, one thing is certain: ‘90s hairstyles just hit differently. It doesn’t get more full-of-personality than Halle’s pixie, Pamela’s bed-head updo, or just about every look Mel B. had during the Spice Girls’ peak.

I had 2C hair (bouncy strands that were somewhere between waves and curls) in the ‘90s, and when I brought magazine clippings of Heather Locklear’s shoulder-length layers to my mom’s hairstylist, she told me “no,” unless I’d chemically straighten my hair. As a kid, I couldn’t be told no, so I went through with it—and was it a mistake.

Unhappy with how the treatment changed my strands, I let the layers grow out and started looking for someone with texture like mine. I became fixated on Karyn Parsons—who played Hilary Banks on The Fresh Prince of Bel-Air—and how she wore the hell out of her curly bob.

Getty Images, NBCU Photo Bank

Sure, Banks’ hair was springier than mine (in season one, she had loose, 3A hair), but I wanted to have a bob (and clothes and sass) like hers. So I picked up a pair of kitchen scissors and got to cutting. When I went to my salon to get it fixed two weeks later, I was sent home with a CHI flat iron, a promise not to cut my own hair again, and, most importantly, the look I always wanted.

To style it, I picked up the diffuser-and-hairspray method from curly queens Jordan and Candace on Sorority Life. I’m grateful to have learned their ways, but I’m thrilled that hair-care formulas and technology have come a long way since then. “The products and tools we have now make the ‘90s styles more straightforward to achieve, healthier for the hair, and more versatile,” says hairstylist Annagjid “Kee” Taylor. “We’re not just recreating the past. We’re updating it with better techniques, more inclusivity, and a whole lot more creativity.”

Banks continues to inspire me to this day. (It always feels like a full-circle moment every time I have the chance to do a beauty segment on the very same studio lot where The Fresh Prince was filmed.) And though my curls have loosened, I still look back on that era fondly. Searching for your own ‘90s hair muse? Scroll for a breakdown of some of the most memorable ‘90s cuts and styles that are just as cool today.

The Rachel

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If you forced me to pick just one haircut that defined the decade, it would definitely be The Rachel. It’s the cut that launched thousands of salon appointments. “It was engineered to look ‘casual,’ but it’s a masterpiece of shaping and is layered in a way that gives natural movement and volume,” says Kasper Heemskerk, hairstylist and Balmain Hair education director.

As someone who always aspired to rock The Rachel, I just had to ask the stylist who created the iconic look about its impact. “I feel like that vibe is creeping back, just in a more modern way,” says hairstylist Chris McMillan, Aniston’s longtime hairstylist. He’s right, as it’s one of this season’s biggest hair trends. New York City-based hairstylist Vanessa Ocando previously told us that 2025’s take on The Rachel is less manipulated by hairspray and hot tools. “With layering and added texture, the cut has beautiful movement and an effortless, face-framing flow,” she says.

Karyn Parsons' Flippy Lob

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Not unlike Miss Hilary Banks herself, this style is equal parts polished and playful. “This cut frames the face beautifully and has that unmistakable ‘rich auntie’ energy that’s so current right now,” says Heemskerk. “When styling the cut at home, use a round brush and blow dryer to smooth the hair while directing the ends outward.”

A veil of hairspray, especially at the ends, will help to lock in that flipped effect, though Richard Mannah, hairstylist and Joico senior global artistic director recommends letting your hair set in velcro rollers after you’ve blown it out. “This will allow the style to last much longer,” he says.

Halle Berry's pixie

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“Halle’s pixie was cool, edgy, soft, and sculptural,” Heemskerk says. “It’s perfect for showing off your facial features and a strong bone structure.” In terms of length, the pro recommends keeping your crop closer at the sides and a bit longer at the crown, as you would a classic pixie, but really playing up the texture of those longer layers to mimic Halle’s sculptural vibe.

While short styles like Halle’s can be a wash-and-go option, Heemskerk recommends using a styling gel to define your natural texture, as well as a pea-sized amount of argan oil for shine. “Short styles need just as much care,” he adds.

Cindy Crawford Blowout

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Second to The Rachel, Cindy Crawford’s bouncy, volume-packed blowout from her 1992 Pepsi commercial is a definitive hairstyle of the ‘90s, with long, soft layers hitting just below the shoulder, and loose curls framing the face. “It’s the epitome of effortless glam—big, bouncy, healthy-looking hair that moves,” says Mannah.

To lock in that salon-perfect volume at home, hairstylist Sunnie Brook recommends prepping damp hair with a mousse, like Leonor Greyl Mousse Au Lotus Volumatrice, applied root to mid-lengths. “Rough dry with your hair upside down—this will save your arms—then use your fingers to lift the roots while your hair is flipped over,” she says. To get the look to last two to three days, she suggests using hot rollers, applying a dry shampoo, and wearing a silk sleep cap.

Getty Images, Pepsi

Drew Barrymore Bob

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“This look is straight out of a Delia’s catalog,” says hairstylist Marie Nino. “It has that ‘I didn’t try, but I still look amazing’ vibe,” Air-drying or diffusing your hair is key here, as you really want to let your natural texture shine. Nino recommends using the Innersense I Create Lift Volumizing Mousse on damp hair to help bring out your natural texture. Once you’ve finished your preferred drying method, spritz on the IGK Beach Club Texture Spray to achieve a lived-in, piecey finish.

Tyra Banks's bangs

Getty Images

Baby bangs like Tyra’s certainly aren’t for the weak, but if you’re up to take a risk, it’s one that pays off. “Whether blunt or choppy, baby bangs sit just above your eyebrows and make a bold statement,” says Amy Abramite, hairstylist and creative director at Chicago’s Maxine Salon. “They can be added to any haircut for an immediate alt-girl or fashionista transformation.”

The baby bangs Janeane Garofalo wore in Reality Bites made just as bold of a statement as Tyra’s fringe. To achieve the soft, piecey texture, Abramite recommends applying a paste like Oribe’s Rough Luxury formula directly to your bangs using your fingers. “Try pinching sections together to give a light hold and separation,” she says.

Linda Evangelista’s Short Crop

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“Linda’s ultra-short chop was bold and fashion-forward,” says Mannah. It was versatile, too. Whether it was paired with an eyebrow-grazing fringe or a deep side part, the style can look so chic and timeless. (See: Leslie Bibb's take on the look.) “How can you not feel confident when you’re rocking that cut?” McMillan says. “It just makes you feel powerful.”

Winona Ryder’s Bixie

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While the “bixie” moniker is a modern development, Winona’s bob-pixie hybrid is a style that will forever be etched into our memory for being both trendy and versatile. “The texture, attention to the fringe, and sideburns were epic,” says Jeannetta Walker Rodgers, hairstylist and Joico Global Technical Director. “You could rock it out, detail it, or slick it.”

To achieve that cool girl volume, Rodgers recommends flipping your head upside down to rough-dry your hair. After it’s about 50% dry, flip your hair upward and use your fingers to twist your strands in different directions.

Nia Long’s Wispy Bangs

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If you’re asking the eternal question of whether or not to get bangs, but aren’t feeling the commitment to the above-the-brow baby bangs, let Nia Long’s wispy fringe inspire you. Soft and airy, they complement both long layers and pixie cuts equally well. “They’re an easy way to switch things up without a full-blown haircut,” Nino says. “Blow-dry them with a small round brush, or let them air-dry and use your fingers to style them.” A small amount of styling wax or cream (like Biotop’s 911 Hydration Boost) can help keep your bangs in place without creating a greasy finish.

Courtney Love’s Choppy Shag

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“A choppy shag feels very ‘90s grunge rock,” says Rita Hazan, hairstylist, colorist, and founder of Rita Hazan Salon in New York City. “It has an intentionally undone vibe and looks great when you have some waves or textured hair.” Hazan recommends asking your hairstylist for uneven layers and maximizing that roughed-up finish by using texturizing products and mousse.

While the cut is most historically accurate when paired with blonde hair and dark roots, it looks great with all hair colors, especially hues not typically found in nature. We recommend Good Dye Young’s vivid dyes. You can also choose to re-live the ‘90s by heading to your mall’s Hot Topic and perusing the Manic Panic shelves.

JLo’s Lob

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A collarbone-skimming lob like Jennifer Lopez’s flatters all hair textures. “Long, softened layers paired with a bob are great for adding volume and giving your hair a fuller feel,” says Hazan. “Especially with warm highlights, it can give the hair a lot of movement and dimension.”

‘90s Hairstyles

Brandy’s Micro Braids

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Micro braids like Brandy’s are stunning at any length. While you’ll want to visit a pro for the install, Kim Kimble, hairstylist and founder of Kim Kimble Hair, recommends using a moisturizing braid spray to maintain the protective style at home, avoiding heavy products to prevent buildup, and sleeping in a satin scarf at night.

Lisa Kudrow and Mira Sorvino’s Sleek Updos

Everett Collection

The scene: halfway from Los Angeles to their high school reunion in Tucson, Romy and Michele emerge from a diner bathroom, clad in pinstriped power skirt sets and the sleekest updos you’ve ever seen. Romy approaches the waitress at the counter and asks, “Do you have some sort of business woman's special?”

Part “we invented Post-its” realness, part campy ‘90s prom hair, the structural updo is a statement held together with styling gel and bobby pins. “This updo is power hair,” says Hawkins. “It doesn’t move, and it’s not supposed to. You want structure here.”

Hawkins recommends starting with a generous amount of styling wax or gel to slick everything back, then twist your lengths into a bun or French twist. Use a brush to secure any errant flyaways before anchoring your style into place. “You want it to look like it could survive an earthquake,” he adds. “Bonus points if there’s a comb accessory involved.”

Britney Spears’s Zig Zag Part

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Any millennial worth their original copy of the Baby, One More Time CD can tell you that a zig-zag part like Britney Spears’s is the easiest way to bring some ‘90s flair into any look. “It’s a subtle detail, but it changes the whole vibe,” says hairstylist George Papanikolas. “The look is unexpected, fun, and looks amazing in selfies.” To achieve the look, Papnikolas recommends starting with damp hair, then using a tail comb to draw the zig-zag part into place.

Alicia Keys’s Cornrows

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Like her velvety vocals, Alicia Keys’s cornrows hit all the right notes and have serious range. “Cornrows or chunky flat twists are protective, versatile, and full of attitude,” says Taylor. “They frame the face in such a bold way, and you can dress them up with accessories or keep them clean for a sleek, timeless look.”

If you’re braiding your hair on your own, Taylor recommends beginning with damp strands and using the Chéribé Hair Milk to keep your curls soft and pliable as you part and braid. “You can pin the lengths into a bun, pony, or creative updo,” she says. “Add beads or metallic cuffs for that throwback flavor.”

Foxy Brown’s Baby Hairs

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“Baby hairs laid to perfection were such a signature in the '90s, and it’s timeless when done right,” Taylor says. “I love how they let you add personality to any style—soft and swoopy for a romantic vibe, or sharp and structured for drama.”

Follow in Foxy Brown’s lead by picking up a soft brush or edge tool, and a hair gel. Taylor recommends the Shea Moisture Define & Shine Edge Gel to sculpt your baby hairs into your desired shape. “Go subtle or go with a statement, it’s all about your personal vibe,” she adds.

Pamela Anderson’s Updo

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With its romantic, soft curls and face-framing wisps, Pamela Anderson’s updo is as notable to us as her famed Baywatch one-piece. “It’s sexy but undone, like effortless glam,” says Joseph Maine, hairstylist and founder of Trademark Beauty. It’s a great way to give your strands new life between wash days, especially since texture is very much needed to pull it off. (Dry shampoo is your friend here!)

Maine recommends starting by separating your hair into two ponytails. “Section one will run from the ears to the crown, and section two will be the hair at the nape of your neck,” he says. “Push the messy texture into a big bun shape, no twisting, and secure with pins, then leave a few pieces out around the face.”

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Dua Lipa is looking to the animal kingdom for nail inspo—and reviving a mid-2010s mani trend in the process. These days, tortoiseshell-print hair accessories are everywhere—call it the Carolyn Bessette Kennedy effect—but the tortoiseshell manicure has been fairly dormant since its 2010s heyday, when it was one of the reigning nail art trends. Until now! The Radical Optimism pop star just brought tortoiseshell nails back and proves the reptile-inspired manicure as timeless and versatile as ever.

Lipa's nails were the work of manicurist Kim Truong, who filed the pop star's nails into medium-length oval shape, then created a tortoiseshell effect across Lipa's entire nail. She started with a light caramel base, then applied a darker brown color in a series of small blobs in various sizes to replicate the signature shell pattern.

Kim Truong

Lipa must've loved the mani, because she wore it for a few different occasions. If you swipe through Truong's Instagram carousel, you'll see the tortoiseshell nails paired with jeans and a satiny navy jacket and a metallic silver minidress. They even popped up onstage during Lipa's tour stop at the Forum in Los Angeles. Like one of those CBK-approved tortoiseshell headbands, the manicure is sophisticated and stylish but still a little whimsical, and though it's a bolder design than a simple French manicure, it goes with pretty much every outfit.

If you like a textural nail moment, look no further than Lipa's recent mani oeuvre. In late July, she dipped her tips in 3D gold beads for a glimmering spin on the French manicure. Then, she rang in her 30th birthday with a “molten bubble orb” manicure and returned to the tour stage with cool mid-century modern-inspired windowpane nail art. The musician never wears the same manicure twice, and we love her for it!

Collage: Valerie Ordonez; Source images: Courtesy of brands

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All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

If the eyes are the window to the soul, our undereyes are an indication of last night's 12-hour Friends rerun marathon. That's when the best eye serum comes in handy. We've all woken up to less-than-stellar-looking undereyes—whether it be self-induced puffiness caused by pulling an all-nighter or dark circles thanks to genetics—but there are innovative skin-care formulas that can help us disguise the look and severity of tired-looking, dehydrated undereyes.

While eye creams are always a good idea for refreshing and hydrating the undereyes in your skin-care routine, the best eye serums offer a more targeted approach to getting to the root of whatever concern you're battling. Similar to face serums, eye serums are thin, quick-absorbing solutions designed to provide targeted treatment with potent ingredients, says Reshmi Kapoor, MD, a board-certified dermatologist based in Brooklyn, New York. These formulas address a range of concerns, including dark circles, puffiness, fine lines, wrinkles, and uneven texture.

Our Top Picks

• Best Overall Eye Serum: Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum, $71
• Best for Dark Circles: Skinceuticals AOX+ Eye Gel, $110
• Best With Retinol: Beauty of Joseon Revive Eye Serum, $16
• Best for Crow’s Feet: La Roche-Posay Hyalu B5 Eye Serum, $45
• Best for Dull Skin: Mario Badescu Brightening Eye Serum, $24
• Best for Uneven Tone: Biossance 5% Niacinamide Brightening Eye Serum, $44
• Best Drugstore: Cetaphil Healthy Renew Eye Gel Serum, $22

Also worth noting: Eye serums have a higher concentration of active ingredients and fewer moisturizing and lubricating ingredients, making them lighter in consistency and more absorbent compared to creams. If you prefer more fluid formulas, consider swapping your eye cream for one of the best eye serums. Or if you have a specific concern around the eyes and "desire a more intensive treatment in this area," as Dusan Sajic, MD, an Ontario-based board-certified dermatologist, puts it, an eye serum will serve you well.

With that in mind, scroll ahead for dermatologist-approved and editor-loved picks for the best eye serum for every skin type and concern.

Frequently Asked Questions

• Which eye serums helps with undereye circles?
• What type of eye serum will have an eye-tightening effect?
• What’s the difference between an eye serum and eye cream?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall Eye Serum: Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum

Dr. Dennis Gross

Advanced Retinol + Ferulic Triple Correction Eye Serum

$71

Amazon

$71

Dermstore

$71

Sephora

Why it's worth it: Few formulas can rival the Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum when it comes to smoothing, brightening, and firming the undereye area. “This eye serum is one of my favorites because it contains acetyl hexapeptide-8, which helps reduce the appearance of fine lines by gently relaxing micro-muscles in the skin, alongside antioxidants and retinol derivatives that support collagen production and cell turnover,” says Dara Spearman, MD, board-certified dermatologist based in Fort Wayne, Indiana. She adds that it’s especially effective for “early wrinkles, undereye crepiness, or dullness,” and can even help minimize puffiness and dark circles. As with all eye serums, regular application is key to improving the overall texture and firmness of the undereye area, but the results are well worth the wait.

Allure contributing commerce writer Christa Joanna Lee applying the Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum

Christa Joanna Lee

Lee after applying the Dr. Dennis Gross Advanced Retinol + Ferulic Triple Correction Eye Serum

Christa Joanna Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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"This sinks in super fast (no greasy residue!) and even with retinol, it’s never irritated my skin. I’ve been dealing with dullness, dark circles, and those fine lines that love to sneak up around my eyes, but I’ve noticed way more hydration with the help of this serum, which helps smooth everything out and makes my eyes look a lot more awake." —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: retinol, rambutan, bakuchiol
• Who it’s for: anyone who can tolerate retinol
• Fragrance-free: yes

Best for Dark Circles: SkinCeuticals AOX+ Eye Gel

SkinCeuticals

AOX+ Eye Gel

$110

SkinCeuticals

$110

Dermstore

$110

Bluemercury

Why it's worth it: If dark circles are your main undereye struggle, the SkinCeuticals AOX+ Eye Gel is a game changer—it brightens and revives even the most exhausted eyes (just ask our tester, a pregnant mom who swears by it). “The mix of vitamin C (L-ascorbic acid), ferulic acid, and phloretin can help brighten dark areas, while the caffeine can help to reduce puffiness,” says Peter Bittar, MD, a board-certified dermatologist based in Miami. Together, these antioxidants and energizing actives target discoloration and fatigue while protecting against free-radical damage. “Plus, its smooth, serum-in-a-gel texture makes it easy to apply across the entire eye area and absorbs quickly,” he adds, leaving your eyes looking refreshed and well-rested.

Allure contributing commerce editor Deanna Pai applying the SkinCeuticals AOX+ Eye Gel

Deanna Pai

Pai after applying the SkinCeuticals AOX+ Eye Gel

Deanna Pai

Tester feedback from contributing commerce editor Deanna Pai

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“I've used this vitamin-C gel for ages—it's basically the brand's excellent Phloretin CF gel in an eye cream. It sinks in really quickly to tackle areas where I wouldn't typically put my antioxidant serum, and makes for a killer daytime eye treatment. Even though I'm pregnant and have a toddler on hand, I feel like I look a little more alive in the mornings, with fewer dark circles and less puffiness to prove it." —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: vitamin C, ferulic acid, caffeine
• Who it’s for: anyone with dark circles, puffiness, or discoloration around the eyes
• Fragrance-free: yes

Best With Retinol: Beauty of Joseon Revive Eye Serum

Beauty of Joseon

Revive Eye Serum

$17

Amazon

$17

Sephora

Why it's worth it: With 2% retinal liposome—also known as retinaldehyde, the most potent form of vitamin A available over the counter—the Beauty of Joseon Revive Eye Serum is ideal for those looking to fight crepiness and wrinkles on the delicate skin underneath the eyes, which Dr. Sajic says is inherently thinner than the skin on the face and therefore more likely to show damage sooner. This TikTok-viral (and affordable!) formula also features 10% ginseng root extract, a traditional Korean ingredient that helps boost hydration and elasticity. Unlike typical eye serums, this formula has a balm-like consistency to trap moisture and still boasts a lightweight, barely-there feel.

Allure commerce editor Sarah Han applying the Beauty of Joseon Revive Eye Serum

Sarah Han

Han after applying the Beauty of Joseon Revive Eye Serum

Sarah Han

Tester feedback from commerce editor Sarah Han

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“I think eye creams are a ‘nice-to-have’ skin-care step—and if I reach for an eye cream at all, it'll be a retinol eye cream to reap retinol's fine-line-minimizing and tightening benefits. Again, I'm 31 and haven't experienced fine lines around the eyes or generally sagging undereyes, but skin care is—with a lot of emphasis—all about consistent use and prevention. This eye serum has a lightweight, custardy-gel texture that absorbs almost immediately and makes my undereyes look a tad brighter and less puffy the next morning.” —Sarah Han, commerce editor

More to know

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• Key ingredients: retinaldehyde, ginseng root extract, glycerin
• Who it’s for: people who want to prevent signs of aging or those experiencing early signs of aging
• Fragrance-free: yes

Best for Crow’s Feet: La Roche-Posay Hyalu B5 Eye Serum

La Roche-Posay

Hyalu B5 Eye Serum

$45

Amazon

$45

Dermstore

$45

Ulta Beauty

Allure associate beauty director Sarah Kinonen after applying the La Roche-Posay Hyalu B5 Eye Serum

Sarah Kinonen

Why it's worth it: When brands go the extra mile to make skin care feel easier and smarter, we notice. La Roche-Posay’s Hyalu B5 Anti-Wrinkle Replumping Eye Serum is one of those thoughtful innovations, complete with a built-in metal roller that cools and refreshes tired eyes on contact. Inside, “a combination of hyaluronic acid and panthenol (vitamin B5) plumps up dry, crepey skin around the eyes, while caffeine and niacinamide help reduce puffiness and brighten skin tone,” says Dr. Bittar.. It’s gentle, fragrance-free, and feels far pricier than it actually is.

Tester feedback from associate beauty director Sarah Kinonen

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“I’ve said it before and I’ll say it again, if an eye cream doesn’t have a metal applicator, I don’t want it! And this La Roche-Posay treatment not only has a metal tip, but a rollerball tip, which is why I deemed it an instant favorite after the first use. The formula itself is more serum than cream (it’s literally in the name) and easily seeps into undereye crevices to plump with hyaluronic acid and lock in moisture with glycerin. It’s great for day and night, but I find its lightweight texture lends itself to more morning use.” —Sarah Kinonen, associate beauty director

More to know

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• Key ingredients: hyaluronic acid, caffeine, niacinamide
• Who it’s for: anyone targeting crow's feet and wrinkles
• Fragrance-free: yes

Best for Dull Skin: Mario Badescu Brightening Eye Serum

Mario Badescu

Brightening Eye Serum

$24

Amazon

$24

Ulta Beauty

Why it's worth it: If the ingredient lineup—caffeine, niacinamide, hyaluronic acid—looks familiar, that’s intentional. “A great undereye serum that contains both niacinamide and caffeine—those powerhouse ingredients that, when used together, give that bright and tight effect quickly and effectively,” says Anna Chacon, MD, a board-certified dermatologist, based in Miami. But the Mario Badescu Brightening Eye Serum takes those staples a step further: Its thoughtful blend of arnica and Centella asiatica helps calm puffiness and soothe delicate skin, while collagen-boosting peptides work to firm and smooth over time. Meanwhile, mica and iron oxides deliver an instant brightening effect, and hyaluronic acid and squalane seal in moisture for a soft, luminous finish that lasts.

More to know

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• Key ingredients: caffeine, squalane, niacinamide, hyaluronic acid, Centella asiatica, mica, iron oxides
• Who it’s for: people with a dull or uneven eye area
• Fragrance-free: yes

Best for Uneven Tone: Biossance 5% Niacinamide Brightening Eye Serum

Biossance

5% Niacinamide Brightening Eye Serum

$44

Amazon

$44

Sephora

Why it's worth it: We’ve said it before, and we’ll say it again: More eye serums need metal applicators, please. “The metal tip of the Biossance 5% Niacinamide Brightening Eye Serum glides effortlessly over thin skin, delivering a cooling, refreshing sensation that instantly soothes the delicate eye area,” says Dr. Chacon. But it’s not just the design that impresses—the formula delivers too. Some star ingredients include niacinamide and oil-soluble vitamin C, which work together to even tone and brighten dark circles, while caffeine helps depuff, and squalane locks in lightweight hydration for a smoother, more radiant finish.

More to know

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• Key ingredients: 5% niacinamide, vitamin C, caffeine
• Who it’s for: people with undereye hyperpigmentation or uneven tone
• Fragrance-free: yes

Best Drugstore: Cetaphil Healthy Renew Eye Gel Serum

Cetaphil

Healthy Renew Eye Gel Serum

$23 $21 (9% off)

Amazon

$23

Walmart

Why it's worth it: As much as we (and derms) love to praise retinol, for those who are very prone to irritation, sometimes it simply doesn’t mesh. Instead, try a more sensitive-skin-friendly option like the Cetaphil Healthy Renew Eye Gel Serum, which “is formulated with retinol-like peptides that help minimize the appearance of dark circles, fine lines, and signs of fatigue,” says Dendy Engelman, MD, a board-certified dermatologist based in New York City. These gentler actives deliver similar firming and smoothing benefits without the irritation or adjustment period that retinol can bring. The cooling gel texture is also boosted with vitamins B3 (niacinamide) and B5 (panthenol) to hydrate and strengthen the skin barrier, while rice lees and edelweiss extracts work to brighten and even tone.

More to know

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• Key ingredients: peptides, niacinamide, panthenol
• Who it’s for: people with sensitive skin targeting dark circles and fine lines
• Fragrance-free: yes

Frequently Asked Questions

Which eye serums helps with undereye circles?

Eye serums that target undereye darkness often rely on brightening ingredients to lighten shadows and even skin tone. “Look for ingredients like vitamin C and niacinamide (or vitamin B3), which are great options for a quick, light, brightening effect, while stronger ones like retinoids or retinol will have better, compounding, longer-lasting effects over time,” says Dr. Chacon. For best results, Dr. Chacon recommends using them in tandem: think vitamin C or niacinamide in the morning and retinol at night.

What type of eye serum will have an eye-tightening effect?

Eye serums with a tightening effect can work in both the short- and long-term, depending on your needs. “Immediate results that are great in a pinch for a surprise event or special occasion would be something with caffeine that quickly restricts and shrinks blood vessels, giving a tighter, more awake look,” says Dr. Chacon. For a longer-term solution, she adds, look for formulas with hyaluronic acid, which helps the skin retain deep moisture and appear plumper and firmer over time.

What’s the difference between an eye serum and eye cream?

Someone might choose an eye serum over an eye cream because serums are typically lighter, faster-absorbing, and easier to layer under makeup. “Serums are generally lighter and a little more ‘slippery,’ allowing for quick and easy application and making them a great daytime option,” says Dr. Chacon. Eye creams, on the other hand, tend to be thicker and more emollient, which makes them ideal for nighttime use. “I prefer the thicker cream options for night routines due to their more moisturizing attributes,” she adds, noting that the heavier texture can sometimes make makeup application or adhesion more difficult.

Meet the experts

• Peter Bittar, MD, a board-certified dermatologist at Miami Dermatology & Laser Institute, based in Miami
• Anna Chacon, MD, a board-certified dermatologist, based in Miami
• Dendy Engelman, MD, a board-certified dermatologist and Mohs surgeon at Shafer Clinic based in New York City
• Reshmi Kapoor, MD, a board-certified dermatologist based in Brooklyn, New York
• Dusan Sajic, MD, an Ontario-based board-certified dermatologist and the founder of Sajic Skin Science
• Dara Spearman, MD, board-certified dermatologist and the owner of Radiant Dermatology Associates in Fort Wayne, Indiana

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best eye serums, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

$84 at NulastinSave StorySave this storySave StorySave this story

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

TL;DR:

• What it is: A lash-conditioning serum
• What it does: Adds volume and length to eyelashes over time
• Who it’s for: Anyone looking to bulk up their lashes

Patience is the name of the game when it comes to lash serums. “You won’t see overnight results from eyelash growth serums, which require consistency and patience,” board-certified dermatologist Dendy Engelman, MD, who is based in New York City, previously told Allure. “To see optimal results, you should apply the serum one to two times per day for at least six to eight weeks, and you’ll see the best results around the 12- to 16-week mark.”

And after using Nulastin LASH Follicle Fortifying Serum—formulated with powerful peptides, hydrating glycerin, and strengthening keratin—twice a day for at least six weeks, you’ll notice longer, more lush-looking lashes, no mascara required.

With the brush applicator, draw a thin line from the inner corner to the outer edge on the upper lash line only. Repeat morning and night on clean, dry lids.

Nulastin LASH Follicle Fortifying Serum is a part of our Allure Beauty Box product lineup for October. Subscribe to Allure Beauty Box and get editor-approved picks in makeup, skincare, hair care, and fragrance delivered right to your door every month.

Nulastin LASH Follicle Fortifying Serum

$84 at Nulastin

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

$84 at Nulastin

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

Just like your favorite sunscreen, the best heat-protectant sprays are essential for preventing damage. You wouldn't sit under the hot sun without wearing UV protection, right? Similarly, you should also avoid putting a 400-degree hot tool on your hair without first using a heat protectant. These essential hair-care products create a moisturizing barrier between your hair and the heat, which helps prevent breakage, frizz, and split ends.

Whether you're blow-drying, straightening, or curling your hair, the extreme temperatures, often reaching up to 450 degrees Fahrenheit, can literally cook your hair's protein structure, leaving it weakened and prone to snapping. What makes this particularly frustrating is that heat damage is cumulative, meaning each styling session without proper protection adds up over time, gradually compromising your hair's health and appearance. The good news is that incorporating a quality heat protectant into your routine is one of the simplest yet most effective ways to maintain strong, shiny hair, while still achieving your desired styles.

Our Top Heat-Protectant Sprays

• Best Overall: K18 HeatBounce Leave-In Conditioner Heat Protectant, $48
• Best Strengthening: Aveda Brilliant Damage Control, $34
• Best for Tight Curls: The Doux O.P.P. One-Pass-Press Heat Protection Spray, $15
• Best for Fine Hair: Living Proof Leave-In Conditioning Spray, $34
• Best for Dry Styling: Drybar Hot Toddy Heat Protectant Mist, $31
• Best for Curly Hair: Design Essentials Agave & Lavender Blow-Dry & Heat Shield, $12
• Best for Long-Lasting Protection: Colorwow Dream Coat Supernatural Spray, $28
• Best for Damage Repair: Oribe Gold Lust Dry Heat Protection Spray, $46
• Best Multitasker: Alfaparf Milano Semi di Lino Diamond Extraordinary All-in-1 Leave-In Fluid with Thermal Protection, $26
• Best for Detangling: Unite Hair 7Seconds Detangler Leave-In Conditioner, $41

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Does heat protectant spray actually work?
• How do you choose a good heat protectant?
• How do you apply heat protectant correctly?
• Meet the experts
• How we test and review products
• Our staff and testers

To help narrow down the best heat-protectant sprays out there, we asked editors, along with two hairstylists with over a decade of experience, to share their go-to products. Each stylist had not one, but multiple favorites, which work across a range of hair textures and styling needs.

Best Overall: K18 HeatBounce Leave-In Conditioner Heat Protectant

K18

HeatBounce Leave-In Conditioner Heat Protectant

$48

Amazon

$48

Sephora

Allure commerce editor Sarah Han applying K18 HeatBounce Leave-In Conditioner Heat Protectant

Sarah Han

Why we love it: Whether you're diffusing, flatironing, or silk-pressing, you need a hair shield that protects your strands from damage. Enter the K18 HeatBounce Conditioning Heat Protectant, a lightweight leave-in that not only blocks heat damage up to 450 degrees Fahrenheit but also softens, detangles, and quenches thirsty ends in the process. The magic lies in its patented Resilicore technology, a blend of peptides, proteins, and conditioning agents that mimics resilin, a natural protein capable of withstanding extreme stress. This technology penetrates past the cuticle and into the cortex, where heat stress really does its damage. Unlike many protectants that can leave a tacky film or weigh hair down, this one sprays on weightlessly and disappears into strands. The formula is safe for all textures and even extensions, making it a universal staple.

Han before applying the K18 HeatBounce Leave-In Conditioner Heat Protectant

Sarah Han

Han after applying the K18 HeatBounce Leave-In Conditioner Heat Protectant

Sarah Han

Tester feedback from commerce editor Sarah Han

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“Once upon a time, I used to completely air-dry my hair…and wake up with frizz for days. Listen, I didn't know any better. (In fact, you shouldn't go to bed with wet hair at all.). In the years since, I've upgraded my (albeit, still-not-so-too-sophisticated) post-shower routine to the following: generously spritzing heat protectant all over, rough-drying my hair to ~60% with my trust Dyson Supersonic, slathering on a hair serum or leave-in of choice on my mid-lengths down to my ends, and letting my microfiber towel soak up the remaining moisture as I watch some TV. After I rough-dry with K18 HeatBounce (which absorbs immediately—key for my impatient self), my hair still feels soft and hydrated, and my brush glides through without any issues. With my colored hair, I'm concerned with fading, and I think HeatBounce—along with the rest of my lineup—has helped prevent just that." —Sarah Han, commerce editor

More to know

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• Key ingredients: resilicore technology, sunflower seed oil, rice bran extract
• Who it's for: all hair types
• Protects up to: 450 degrees Fahrenheit

Best for Strengthening: Aveda Brilliant Damage Control

Aveda

Brilliant Damage Control

$34

Amazon

$34

Nordstrom

Allure managing editor Alessandra Foresto applying the Aveda Brilliant Damage Control

Alessandra Foresto

Why we love it: Aveda’s Brilliant Damage Control spray is a lightweight mist that strengthens fragile strands while guarding against the stress of heat styling. Hydrolyzed wheat protein fortifies the hair fiber to help reduce breakage before it starts, while chamomile extracts condition and calm the scalp. Aloe vera adds hydration to keep hair flexible and resilient, making it less prone to damage from combing or hot tools. Sprayed liberally on towel-dried hair, it instantly softens and smooths, allowing combs to glide through with less resistance. It’s finished with the brand’s pure-fume aroma, a blend of jasmine, rose, and certified organic clove.

Foresto before applying the Aveda Brilliant Damage Control

Alessandra Foresto

Foresto after applying the Aveda Brilliant Damage Control

Alessandro Foresto

Tester feedback from managing editor Alessandra Foresto

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“There's never a time in my household when we're out of this spray. Both my husband (who has medium-to-long hair, similar to soccer player Andrea Pirlo back in the early 2000s) and I use it on wet hair to detangle before combing and add shine. I also use it as a heat protectant before blow-drying and love the way it doesn't make my hair crunchy. Both of us love its jasmine and rose scent.” —Alessandra Foresto, managing editor

More to know

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• Key ingredients: ​​chamomile flower extract, hydrolyzed wheat protein, aloe vera
• Who it's for: all hair types
• Protects up to: n/a

Best for Tight Curls: The Doux O.P.P. One-Pass-Press Heat Protection Spray

The Doux

O.P.P. One-Pass-Press Heat Protection Spray

$15

Walmart

Allure editor in chief Jessica Cruel applying The Doux O.P.P. One-Pass-Press Heat Protection Spray

Jessica Cruel

Why we love it: Anyone who’s ever double-pressed their hair knows the struggle: you get it sleek on the first pass, then end up frying it on the second pass. The Doux’s One Pass Press Heat Protectant Spray was made to stop that cycle in its tracks. This formula strengthens as it seals, helping curls and coils glide through heat tools without breakage or dryness. A blend of aloe, jojoba oil, and pineapple extract keeps strands hydrated, flexible, and silky smooth while taming coarse textures that usually resist straightening. It softens the cuticle for an even finish and adds weightless shine that makes every press look like a salon blowout. Plus, it can be used post-styling for an extra shot of sheen.

Tester feedback from editor in chief Jessica Cruel

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"I used to be the type of coily girl that ran away from any type of heat. Then, my hairstylist recommended that I start blowing out my hair before doing a twist-out. Game. Changer. Before I stretch my hair with my Dyson Airwrap, I apply this O.P.P. heat protectant from The Doux. It is formulated to withstand flatiron heat, so it is great for my low-temp routine. I just do a quick mist over the section, comb through, and add heat. It doesn't leave my hair coated in oil like some other products. It's lightweight but I can notice a shinier finish to my blow-dry than when I skip it." —Jessica Cruel, editor in chief

Expert feedback from San Antonio-based hairstylist Ebony Everette

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If you need to preserve your blowout in a humid climate, opt for the Silent Treatment 30-Day Anti-Humidity Spray from The Doux. “I love [using] The Doux’s Silent Treatment 30‑Day Anti‑Humidity Spray on my super curly texture clients. It delivers long‑lasting protection and helps keep styles smooth and frizz‑free with proper home care after initial silk press service. It’s suitable for a variety of hair types, especially for textured or natural hair that’s prone to reverting in humid conditions.”

More to know

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• Key ingredients: ​​aloe, jojoba oil, pineapple extract
• Who it's for: all hair types
• Protects up to: 420 degrees Fahrenheit

Best for Fine Hair: Living Proof Leave-In Conditioning Spray

Living Proof

Leave-In Conditioning Spray

$34

Amazon

$34

Nordstrom

$34

Ulta Beauty

Allure senior news editor Nicola Dall’Asen applying the Living Proof Leave-In Conditioning Spray

Nicola Dall'Asen

Why we love it: For fine hair, heavy leave-ins and heat protectants can weigh hair down and cause more harm than good when styling. Living Proof’s Leave-In Conditioning Spray flips that script with a featherlight mist that softens, detangles, and shields hair. This formula is built for balance: time-release peptides keep strands conditioned throughout the day, while instantly loosening knots to prevent tugging and breakage. A superfood antioxidant complex defends against UV and heat damage up to 450 degrees Fahrenheit, meaning your blowouts and straightening sessions don’t come at the expense of strength. After one use, hair feels smoother, looks glossier, and tangles glide out with ease—no residue, no buildup, just touchable movement.

Dall’Asen before applying the Living Proof Leave-In Conditioning Spray

Nicola Dall'Asen

Dall’Asen after applying the Living Proof Leave-In Conditioning Spray

Nicola Dall'Asen

Tester feedback from senior news editor Nicola Dall'Asen

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“My delicate AF hair would simply wither away without a heat protectant, and Living Proof's more than lives up to the task of simply keeping my hair healthy. Aside from protecting my hair from heat up to 450 degrees Fahrenheit, it helps me detangle it, boosts shine, and gives my hair the little hydration boost it craves during blowouts.” —Nicola Dall'Asen, senior news editor

More to know

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• Key ingredients: ​​time-release peptides, superfood antioxidant complex
• Who it's for: fine, straight, or color-treated hair
• Protects up to: 450 degrees Fahrenheit

More heat-protectant sprays we like

Best for Dry Styling: Drybar Hot Toddy Heat Protectant Mist

Drybar

Hot Toddy Heat Protectant Mist

$31

Amazon

$31

Nordstrom

$31

Ulta Beauty

Why we love it: You’re not always coming from a fresh wash day, so on those in-between days, you need a dry spray heat protectant. The Drybar Hot Toddy Heat Protectant Mist, a 2025 Allure Best of Beauty Award winner, stops damage in its tracks. Unlike many sprays designed for damp strands, this formula works specifically on dry hair, making it the perfect final step before curling, waving, or flat-ironing. The mist delivers up to 450 degrees Fahrenheit of heat protection while leaving behind a smooth, almost satiny finish that resists frizz. It’s powered by heat-activated rice protein to strengthen strands against the stress of styling, marula oil to coat hair with moisture-locking protection, and fire tulip extract to keep hair healthy and resilient. It also has UV protectors that defend against sun exposure and color fading.

Tester feedback from senior copy manager Leslie Lipton

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“Other heat protectants can actually make my hair staticky, but the lightweight marula oil in Drybar Hot Toddy Heat Protectant Mist coats just enough to keep hot tools from literally frying my strands.” —Leslie Lipton, senior copy manager

More to know

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• Key ingredients: marula oil, heat-activated rice protein, fire tulip extract
• Who it's for: all hair types
• Protects up to: 450 degrees Fahrenheit

Best for Curly Hair: Design Essentials Agave & Lavender Blow-Dry & Heat Shield

Design Essentials

Agave & Lavender Blow-Dry & Heat Shield

$12

Ulta Beauty

$13

Walmart

Why we love it: Curls and heat tools don’t usually play well together—that’s unless Design Essentials’ Agave & Lavender Blow-Dry & Heat Shield is in the mix. It’s engineered to cut drying time in half while protecting strands from heat up to 420 degrees Fahrenheit. Infused with agave extract to condition and strengthen, lavender oil to nourish and add control, and mango butter to deeply moisturize, the formula wraps around each strand in a protective layer. It also shields against UVA and UVB rays, helping preserve color-treated hair from fading.

Expert feedback from Everette

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“Design Essentials Agave & Lavender Blow‑Dry & Heat Shield provides superior heat protection and softens the cuticle, helps repair split ends, and fights frizz for up to two weeks, and it’s lightweight, so it doesn’t weigh down hair. This particular product is best suited for clients who use frequent heat styling (blow‑drying, flat irons, curling irons), especially those with textured, curly, wavy, coily, or color-treated hair that needs extra protection against thermal damage.”

More to know

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• Key ingredients: agave extract, lavender oil, mango butter
• Who it's for: all hair types, 2A–4C curl types
• Protects up to: 420 degrees Fahrenheit

Best for Long-Lasting Protection: Color Wow Dream Coat Supernatural Spray

COLOR WOW

Dream Coat Supernatural Spray

$28

Amazon

$28

Ulta Beauty

$28

Sephora

Why we love it: Unlike most heat protectants that fade over time, this one provides long-lasting protection. Color Wow’s Best of Beauty-winning Dream Coat Supernatural Spray defends against heat and waterproofs your style with a glossy, humidity-proof barrier. Inspired by textile technology, the formula wraps each strand in an invisible, water-resistant “raincoat” that repels moisture, keeping blowouts smooth and frizz-free even in extreme conditions. Activated by the heat of your blow-dryer, it compresses strands into a sleek, supple shape, then seals that smoothness so it stays intact through workouts, steam, and even sleep. The lightweight mist won’t leave buildup behind, making it safe for all hair types, including those with color-treated hair and those who wear extensions.

Expert feedback from Everette

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“I love Color Wow Dream Coat Supernatural Spray because it [offers] incredible humidity resistance and leaves hair silky, smooth, and frizz-free without weighing it down. It's perfect for clients with frizz-prone, unruly, or color-treated hair who want a sleek, glassy finish that lasts for days. I apply it to damp hair, section by section, then blow-dry with tension to activate the heat-activated polymers. The results are consistently transformative and long-lasting, making it a must-have in my styling kit.”

More to know

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• Key ingredients: polysilicone-29, silicone quaternium-18, chamomilla recutita (matricaria) flower extract
• Who it's for: all hair types, especially frizz-prone or color-treated
• Protects up to: 380 degrees Fahrenheit (normal/coarse), 300 degrees Fahrenheit (fine/fragile)

Best for Damage Repair: Oribe Gold Lust Dry Heat Protection Spray

Oribe

Gold Lust Dry Heat Protection Spray

$46

Amazon

$46

Nordstrom

$46

Revolve

Why we love it: If your hair has seen better days due to heat damage, Oribe Gold Lust Dry Heat Protection Spray offers a second chance. This luxe heat-styling spray shields strands from temperatures up to 450 degrees Fahrenheit while actively repairing weakened cuticles, smoothing away frizz, and leaving hair touchably soft with a satin finish. The brand's unique Bio-Restorative Complex is a powerhouse blend of plant collagen, caffeine, biotin, and niacinamide that penetrates deeply into the hair shaft to fortify from the root and restore a healthier look and feel. The formula also includes brassica oil copolymer, a plant-based shield that acts as a barrier against hot tools, along with coconut water and marine algae extract to infuse brittle hair with hydration.

Expert feedback from Andover-based hairstylist Sean Michael

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“Oribe Gold Lust Dry Heat Protection Spray is my go-to whenever I’m using hot tools. It protects hair up to 450 degrees, which means I can blow-dry, curl, or straighten without worrying about damage. The best part is that it doesn’t just shield, it also adds nourishment and smoothness, so hair feels soft and silky instead of dry after styling. I especially recommend it for anyone with color-treated hair or those who love polished, sleek looks. I spray it section by section before styling, then finish with a light mist to add shine and control flyaways.”

More to know

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• Key ingredients: bio-restorative complex, brassica oil copolymer, coconut water
• Who it's for: dry, damaged hair, all hair types
• Protects up to: 450 degrees Fahrenheit

Best Multitasker: Alfaparf Milano Semi di Lino Diamond Extraordinary All-in-1 Leave-In Fluid

Alfaparf Milano

Semi di Lino Diamond Extraordinary All-in-1 Leave-In Fluid

$34 $26 (24% off)

Amazon

Why we love it: When your routine demands a product that does it all, the Alfaparf Milano Semi di Lino Diamond Extraordinary All-in-1 Leave-In Fluid proves to be the ultimate multitasker. This formula acts as a heat protectant, shine booster, detangler, frizz fighter, and split-end preventer in one bottle. It counteracts humidity, protects against UV rays, and helps maintain vibrant color while sealing the cuticle for smoother, healthier-looking strands. What makes it especially impressive is its combination of four proprietary complexes: Urban Defense Pro shields against pollution and heavy metals, Shine Fix Complex (flaxseed extract) delivers long-lasting luminosity, Color Fix Complex preserves color with antioxidants and UV filters, and a Multi-Vitamin Complex featuring vitamins E and F nourishes and revitalizes the hair.

Expert feedback from Michael

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”I love this leave-in because it does everything in one step. It adds shine, detangles, controls frizz, and protects against both color fade and heat. It’s ideal for fine to medium hair that needs polish without extra weight, and it keeps both blondes and brunettes glossy. I spray it on towel-dried hair from mids to ends, comb it through, and then go straight into the blow-dry knowing every strand is smooth and protected.”

More to know

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• Key ingredients: flaxseed extract, vitamins E and F, UV filter
• Who it's for: all hair types, color-treated hair
• Protects up to: 482 degrees Fahrenheit

Best for Detangling: Unite Hair 7Seconds Detangler Leave-In Conditioner

Unite Hair

7Seconds Detangler Leave-In Conditioner

$40

Amazon

$41

Dermstore

$41

Ulta Beauty

Why we love it: Heat styling presents enough challenges, which is why perfecting your detangling routine before heat is even applied is crucial. Unite Hair’s 7Seconds Detangler makes this step a breeze. The leave-in spray loosens tangles in seconds while strengthening, repairing, and protecting strands from both UV and thermal damage, preventing unnecessary breakage before you even reach for hot tools. The formula is powered by hydrolyzed rice protein to fortify weak hair, panthenol (pro-vitamin B5) to deeply hydrate and add shine, and amodimethicone to smooth the cuticle for a silky, frizz-free finish. The spray seals split ends and locks in color.

Expert feedback from Michael

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“This is my quick fix hero. It instantly detangles, protects from heat, and gives that soft, touchable finish without ever feeling heavy. I reach for it on all hair types, especially clients with extensions or anyone who battles knots. After shampooing, I spray it generously, comb through, and it sets me up for a flawless, protected style every single time.”

More to know

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• Key ingredients: hydrolyzed rice protein, panthenol, amodimethicone
• Who it's for: all hair types
• Protects up to: n/a

Frequently asked questions

Does heat protectant spray actually work?

Both Everette and Michael agree that heat protectants are effective and non-negotiable. It “works by forming a thin, protective barrier over the hair shaft, which helps to reduce direct heat exposure from styling tools like flatirons, curling wands, hot combs, or blow-dryers,” explains Everette. She adds that this barrier distributes heat more evenly to prevent “hot spots” and often contains silicones or proteins that smooth the cuticle and reduce frizz. Michael highlights the risks of skipping it, noting, “If you don’t use a heat protectant, hot tools can strip moisture, weaken the hair’s protein structure, and lead to dryness, breakage, and dullness over time.”

How do you choose a good heat protectant?

“Choosing a good heat protectant depends on your hair type, texture, and styling needs,” says Everette, who recommends lightweight sprays or mists for fine or oily hair and richer creams or serums for thicker, curly textures that need added moisture. She notes “to choose a heat protectant that matches the heat level of your styling tools and offers added benefits like frizz control or UV protection.” Most heat protectants that offer UV defense rely on antioxidants and UV-absorbing compounds like benzophenone or cinnamate derivatives to shield hair from sun-induced oxidation and color fading.

Michael emphasizes the importance of ingredients and temperature coverage, explaining that “when choosing a heat protectant, look for one that offers protection up to the temperature you typically style at (usually around 400 to 450 degrees),” and to select formulas with “nourishing ingredients like natural oils, proteins, or vitamins that not only shield your hair, but also keep it healthy and shiny.”

How do you apply heat protectant correctly?

Everette advises starting with clean, damp hair, noting, “part into four to six sections and spray or distribute the product evenly from mid-lengths to ends, avoiding the roots to prevent greasiness.” She recommends using a wide-tooth comb for even coverage and letting the product dry completely before heat styling to avoid sizzling. For touch-ups, she adds, “Use a lightweight heat protectant formulated specifically for dry application.”

Michael breaks it down by formula, explaining, “For sprays, hold the bottle 6 to 8 inches away and mist evenly on damp or dry hair, making sure to cover from mid-lengths to ends without oversaturating.” He notes that “cream or serum versions should be applied sparingly to damp hair—work a small amount between your palms, then distribute evenly with your hands or a wide-tooth comb. Focus on the ends, since they’re the oldest and most fragile part of the hair.”

Meet the experts

• Ebony Everette, a licensed hairstylist based in San Antonio, Texas
• Sean Michael, a licensed hairstylist based in Andover, Massachusetts

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of best heat-protectant sprays, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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Each year, we comb through hundreds of launches, formulas, and buzzworthy trends to find the ones that truly deserve a spot in your makeup bag. This year, we’ve packaged 25 of our all-time favorite winners into our 2025 Limited-Edition Best of Beauty Box. So you can get in on the fun of Best of Beauty season with a new routine packed with products that have wowed us over the years. Unbox glow-worthy skincare, long-wear makeup, feel-good scents, and even more goodies to upgrade your beauty shelf.

The 2025 Limited-Edition Best of Beauty Box is our year in beauty distilled into one luxe edit–and it’s available now for just $129 for Allure Beauty Box members (or $299 for non-members). With finds from Tatcha, Caudalie, Kosas, Saie, and more, this is one you definitely don’t want to miss.

GET THE BOX ($129 FOR MEMBERS)GET THE BOX ($299 FOR NON-MEMBERS)

Tatcha The Silk Serum

If your skin and retinol have never quite gotten along, it’s time you were introduced to this collagen-boosting, wrinkle-smoothing peptide formula. It visibly firms and contours–but without the dread purging or peeling. Skin looks softer, plumper and more radiant from the first use.

Caudalie Pore Minimizing Instant Detox Mask

TikTok’s favorite clay mask–we’re talking 100 million views and counting–actually lives up to the hype. In just 10 minutes it clears out clogged pores, removes excess oil and leaves your skin looking fresh, smooth, and like you just came back from the spa.

Glow Recipe Glass Balm Lip Treatment in Dragon Fruit Bingsoo

Like dessert for your lips, this silky balm melts on with a juicy dragonfruit scent and the signature Glow Recipe glassy-but-never-sticky finish. Your lips will feel drenched in moisture, thanks to hyaluronic microspheres, while fruit actives and glycerin will smooth, plump and soften your pout.

Dossier Sage & Black Tea Renew

If calm had a scent, it would smell like this. This blend of sage, black tea, and palo santo brings the clarity of a morning meditation and the comfort of your coziest sweater. It’s grounding yet radiant, earthy yet refined. Wear it to reset, recharge, or just because.

Tarte Tartelette XL Tubing Mascara

Mascara smudges? Couldn’t be you. A viral sensation for a reason, each coat of this tubing mascara wraps your lashes in flexible, lengthening tubes for smudge-free 24 hours of wear that also comes off in seconds with warm water. Big drama, no flakes, count us in.

RoC Skincare Derm Correxion® Fill + Treat Serum

Developed with dermatologists and plastic surgeons, this serum delivers professional-looking results. With a triple dose of hyaluronic acid to instantly plump and smooth, combined with RoC’s pure retinols working overtime to soften stubborn lines, 97% of users saw instant results.

Jason Wu Good Night Mr. Wu

Kiss dry lips goodnight! This buttery, ultra-nourishing overnight lip mask uses shea butter, jojoba oil, and vitamin E to deeply hydrate without any greasy residue. You just wake up to softer, smoother, more smooch-ready lips by morning.

INKEY List Hyaluronic Acid Serum

Say hello to the cult-favorite hydration hero that started our INKEY obsession. Clinically proven to instantly plump, smooth, and boost absorption of your other skincare products, this lightweight, non-sticky serum delivers luxury results for that fresh, just-had-a-facial radiance.

iS Clinical Active Peel System

Three minutes to smoother, brighter, more even skin? This two-step treatment is your skincare routine’s newest overachiever. Step 1 brings a cool, tingling sensation that activates controlled exfoliation. Then Step 2 drenches your skin in moisture and boosts rejuvenation. It’s truly that easy.

Biossance Squalane + Marine Algae Eye Cream

Late night? No one needs to know, thanks to this ultra-hydrating eye cream. With a blend of fine-line reducing pink marine algae, visibly plumping hyaluronic acid, and lifting-and-firming paracress extract, your eyes look brighter and more awake in seconds.

Milk Makeup Hydro Grip Hydrating Primer

Like double-sided tape for your makeup base, this viral primer locks everything in place for up to 12 hours of crease-free wear. One pump, wait one minute to let the skin-loving ingredients sink in, and then your skin’s prepped, hydrated, and dewy looking, no caking, fading, or separating.

LIVE Tinted Huestick® All-over Color Corrector in Rise

That perfect terracotta shade to wake up your whole face. This creamy, color-correcting multitasker neutralizes dark circles and spots while adding a warm, sunlight tone that looks good on everyone. Infused with squalane, hyaluronic acid, and vitamins C + E, it leaves your skin beautifully balanced.

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel in Dark Brown

A deep flattering brown that adds natural fullness that still looks like your brows–and it’s practically in every editors’ bag. A mousse-like gel fluffs, tints, and shapes brows, while castor oil, panthenol, and biotin peptides work together to keep them strong and healthy. The payoff is a soft, perfectly groomed finish.

Saie Glowy Super Gel in Roseglow

There’s something about this rose-gold gel that just makes your skin look so…good! It’s not sparkly, it’s not shiny, it’s just fresh, softly lit and like you’re walking around with your own ring light. Wear it alone on low-effort makeup days or use it under makeup for that extra radiance.

HomeCourt Cece Room Deodorant

Could this scent *be* any more addictive? (If you know, you know). Courtney Cox, the founder, made this for her home but we’d happily spritz it in our forever. An addictive blend of cedarwood smoke, cardamom, and white leather transform any room while also neutralizing any odors. Monica would be so proud.

Nudestix Nudies Bronze in Sunkissed

“Sunkissed” lives up to its name. It’s warm, soft, and effortless. This easy-to-apply stick gives a “I just woke up like this” vibe instead of a “I contoured” look. It’s a creamy, matte bronzer that adds color and definition wherever you apply it, from the cheeks, lids, or lips.

Josie Maran Body Butter in Topless Tangerine

Every application of this body butter feels like a small luxury. The air-whipped formula has the dreamy texture of a soft cloud, but it’s still rich enough to hydrate the driest skin. Plus, it’s got that irresistible fresh-squeezed scent of tangerine to transport you no matter what the temperature may say.

Josie Maran Body Scrub in Vanilla Vibezzz

This brand knows bodycare. The sugar crystals in this body scrub melt as soon as they hit damp skin, gently exfoliating as it works into a creamy, butter-like lather of argan, shea, and coconut oils. The softness lingers like the warm vanilla scent, too. Bonus: it doubles as a shaving cream!

Osea Malibu Hyaluronic Body Serum

Hydration goals, but make it a serum. This lightweight, fragrance-free body serum sinks in instantly, drenching your skin with five types of hyaluronic acids, peptides, and seaweed for 24 hours of moisture. Gentle enough for all skin types, it leaves you feeling soft, calm, and cared for.

Dove Beauty Aluminum Free Coconut & Pink Jasmine Deodorant Stick

Who said deodorant can’t feel like skincare too? This multi-tasking stick glides on smoothly to offer 72-hour odor protection with zero aluminum and a scent that’s light, clean and comforting. Made with Dove’s signature ¼ moisturizers to guarantee your underarms stay soft.

Ouidad Advanced Climate Control Heat & Humidity Gel

The air might be sticky, but this gel keeps your curls anything but that. Rake this through damp hair, section-by-section, to define, smooth, and soften your hair’s natural texture with just the right amount of hold. It leaves you with the good kind of volume (not frizz), for better hair days guaranteed.

Tangle Teezer The Ultimate Detangler in Lilac Cloud and Blue or Denim Blues

It’s won a Best of Beauty Award before, and it’s back again. This fan-favorite detangler slips through curls, knots, and after-shower tangles like butter without snagging or pulling. You can thank the flexible, two-tiered teeth that do all the hard work. It’s also literally sold out all the time so best to snag one now!

St. Ives Apricot Exfoliant

Some legends never fade–in fact, they brighten instead. This classic scrub–with a new & revamped look–uses 100% natural exfoliants, like walnut shell powder and apricot extract, to polish away oil and buildup to reveal instantly smoother-looking skin.

Essie Hard to Resist Advanced Nail Strengthener

Wanting to pop open that 3pm pick-me-up soda can but worried about breaking a nail? Then this clear-tinted nail strengthener is for you. After just three days, your nails feel stronger, smoother, and ready to handle whatever your afternoon caffeine habit throws at them.

The Original MakeUp Eraser Cooling Clouds® Patches

These reusable, water-activated patches instantly cool on contact to de-puff and calm tired skin. They stay up to 30 degrees cooler than your body temperature and can be layered over serums to help them absorb deeper. Use them after a long day, a hot shower, or, let’s be honest, a night that ran a little too late.